IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States…

IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix | $IBM
ARMONK, N.Y., Oct. 22, 2026 /CNW/ — As Formula 1 returns to Austin’s Circuit of the Americas for this weekend’s United States Grand Prix, IBM (NYSE: IBM) and Scuderia Ferrari HP are introducing new AI-powered features to the Scuderia Ferrari mobile app. Built using IBM Bob and IBM Consulting Advantage, the new and enhanced features offer even more ways for fans to engage with each other and the team they love, creating a definitive home for Scuderia Ferrari’s passionate global community of nearly 400 million Tifosi.
The new Race Timeline captures the key moments of every session as it unfolds in an easily scrollable, visual format – whether a driver pits or sets the fastest lap, the weather turns or a Virtual Safety Car is called.