U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY

U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY

Cyber Monday set to remain the biggest online shopping day of the season—with consumers spending over $15 billion in a single day—but Black Friday will see stronger growth due to earlier discounts.

Consumers are expected to take advantage of competitive deals this season (up to 30% off listed price) to stock up on essentials such as personal hygiene and household cleaning products.

The overall shopping journey continues to evolve, as consumers embrace AI tools and social influencers to find deals and learn about specific products, while continuing to leverage Buy Now Pay Later when they are ready to transact. | $ADBE